Yamaha has ranked highest in customer satisfaction for Electronic Fuel Injected (EFI) 4-stroke outboards in the J.D. Power and Associates 2008 Marine Engine Competitive Information Study in the United States.

Yamaha has ranked highest in customer satisfaction for Electronic Fuel Injected (EFI) 4-stroke outboards in the J.D. Power and Associates 2008 Marine Engine Competitive Information Study in the United States.

The customer satisfaction result is the latest achievement by Yamaha, which also won its sixth consecutive Customer Satisfaction Index (CSI) from the National Marine Manufacturing Association (NMMA®).

Yamaha has been recognised by J.D Power and Associates for the last 5 years and attributes this result to its investment in customer service infrastructure and programmes.

Yamaha New Zealand Marine Manager, Greg Fenwick says "Yamaha strives for quality in all its products and its dealer network,”
“The same principles of customer service that underscore Yamaha’s achievement in the US are also applied to the New Zealand market.”

The results of the 2008 Marine Engine Competitive Information study are based on scores across seven categories. These are starting ease, quietness at cruise, reliability, fuel economy, shifting smoothness, lack of exhaust fumes and ability of boat to accelerate rapidly.
Eleven brands of outboard, stern drive and petrol inboard marine engines were included in the study with Yamaha receiving the highest score for customer’s satisfaction in the EFI 4-stroke segment.